Masami Mekabu Hydrating Conditioner

Lily Lolo BB Cream (Fair Shade): Perfect your look with our silicone free Beauty Balm, packed with nourishing and anti-ageing ingredients and mineral pigments to help blur imperfections even skin tone. Ideal for light coverage when used alone for healthy looking, radiant skin. ( Contains wheat germ, nut oil, fragrance)

One of the most common culprits behind dull, lifeless hair is the use of shampoos that contain sulfates. These harsh surfactants, commonly found in traditional shampoos, are designed to create a lather but can strip your hair and scalp of their natural oils. This not only dries out your hair but can also make it look dull and lackluster over time.

Switching to a vegan, sulfate-free shampoo is one of the easiest and most effective ways to boost your hair's natural shine. Vegan shampoos are typically formulated with gentle, plant-based cleansers that cleanse your hair without stripping it of moisture. Ingredients like aloe vera, coconut oil, and argan oil are commonly used in vegan shampoos to help maintain the hair's natural hydration, leaving it smooth and glossy. These ingredients also provide a natural shine without relying on synthetic chemicals that could harm your hair in the long term.

Another effective way to enhance your hair's natural shine is by using vegan conditioners. Conditioners are formulated to provide long-lasting moisture without the need for rinsing. This makes them perfect for daily use to keep your hair hydrated and glossy throughout the day.

At MASAMI, we believe that life should be simpler.  And your choice should be clean. You shouldn’t have to choose between toxic ingredients and performance.  And sustainability shouldn’t be an afterthought.

And in haircare, you shouldn’t have to choose between shine, volume, color protection, hydration or healthy hair.  You should have a product that gives you everything. It should smell amazing without being overpowering. You shouldn’t need to use extra products to compensate for what it’s missing.  

We created MASAMI, to work for virtually every hair type. For men and for women. For beauty fans and for non-fan types. As we take inspiration from our Japanese roots, we’re constantly reminded that simplicity is a very good thing.